Event Marketing

Brand launches, intercept sampling, consumer surveys, new product trials…whatever your motivation, our events department will make your plan come to life. We deliver attendance and visibility like no other venue in the greater New York area. Bring your event to our NY parks and watch your ROI soar!


Special Events:
Themed weekends, educational programming, concert series, holiday events, and more are always on the schedule at WCS parks. Every season offers a unique opportunity for your brand to be integrated into the fabric of our family venues.  Earth Month, Hispanic Heritage Weekend, and Boo at the Zoo are just some of the events consumers return year after year to enjoy family activities and a quality time.

Mobile & Experiential Marketing:
Taking your show on the road? Then you definitely want to add the NY Zoos and Aquarium to your list of destinations! Interact directly with receptive consumers while they relax with their families. Showcase your brand at entrance gates, high visibility exhibits, and heavily trafficked venues within our parks.


Some of the exciting events on this year’s agenda include:

Special Events:
Bronx Zoo Summer Events, sponsored by Bank of America

Experiential Events:
Play Space and Power Wheels® Test Drive Track, presented by Fisher-Price

Become a sponsor today!