Zoo & Aquarium Visitors

We support visitor-focused research at our five parks, conducting in-person and online data collection to understand our audience’s backgrounds, their motivation for visiting, and the impact of zoo and aquarium visits on their perceptions of wildlife and nature. Our projects are wide-ranging and include exhibit evaluation, observational studies, special event evaluation, and general audience research, among others. We also conduct research on how zoos and aquariums can leverage their positive public image and educational strategies to strengthen visitors’ science identity and increase their curiosity about animals. Here are a few examples of our work.

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