WCS is committed to advancing the fields of informal science learning through rigorous research and evaluation.
Our audience research and evaluation team collects data to measure the reach and impact of our programs, improve our practice, and contribute to a broader understanding of informal science education. Our efforts are organized around several key audiences: schoolchildren, youth, teachers, and zoo and aquarium visitors. We study who we serve and how to broaden our reach, the impacts of zoo and aquarium-based education on perceptions of science, strategies that promote science interest among youth from backgrounds traditionally underrepresented in the sciences, and teachers’ self-efficacy engaging students in science learning, among other topics.
For more details about our research and evaluation work for each audience, please click the tiles below.